At Lily Vale, we are committed to protecting your privacy and handling your personal data with transparency and care. This policy explains how we collect, use, and store your information in line with UK data protection laws (including the UK GDPR and the Data Protection Act 2018).

Lily Vale is a UK-based florist specialising in funeral and tribute arrangements.

Email: florist@lilyvale.co.uk

Phone: 01443 567024

Address: Gilmour Street, Tonypandy, South Wales, CF40 2NN

We may collect the following personal information when you contact us, place an order, or use our website:

• Name and contact details (email, phone number, address)
• Delivery addresses for your orders
• Payment details (processed securely via our payment providers – we do not store full card details)
• Order history and communication records
• Website usage data (via cookies or analytics tools, where applicable)

We use your personal data to:

• Process and deliver your orders
• Contact you about your order or enquiry
• Improve our products and services
• Meet our legal and accounting obligations
• Send occasional marketing emails (only if you have opted in — you can unsubscribe at any time)

We process your personal data based on:

• Contract – to fulfil your order or enquiry
• Legal obligation – to comply with UK tax and accounting laws
• Consent – for marketing communications
• Legitimate interest – for improving our services and customer experience

We will never sell your personal data.

We may share information with:

• Delivery and courier services to fulfil your order
• Payment processors for secure transactions
• IT, email, and website service providers to run our business systems
• HMRC or other authorities where required by law

We store your information securely and only for as long as necessary to:

• Fulfil your order
• Meet legal obligations (e.g., 6 years for accounting records)

All payment information is processed by secure third-party providers and is not stored by us.

You have the right to:

• Request a copy of your personal data
• Correct inaccurate data
• Request deletion of your data (where legally possible)
• Withdraw consent for marketing at any time
• Lodge a complaint with the ICO (Information Commissioner’s Office)

Our website may use cookies to improve your browsing experience and track website performance. You can control cookie settings via your browser.

For any privacy-related queries, please contact:

Email: florist@lilyvale.co.uk

Phone: 01443 567024

Address: Gilmour Street, Tonypandy, South Wales, CF40 2NN